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conversion rate optimisation

Choose your weapon

Conversion Rate Optimisation If there was a weapon of mass destruction for marketing, they’d call it conversion rate optimisation. It’s a long word, often shortened to CRO. It’s a methodology typically carried out by a trained user experience professional [which I am] to ensure that the user journey is optimised for best user experience and …

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email marketing

Stop accepting average

50% Email Marketing Open Rates If you know anything about email marketing then you’ll know that the average open rate is around 23%. The open rate relates to the number of recipients who actually opened the email. So, in most cases, the sad fact is, that most people don’t open your carefully crafted email marketing …

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