Planning a Website Checklist

Are you planning a new website?

A well planned and marketed website should be one of your best sales assets, if not the best.


By combining user friendly web design and a clear content strategy, you can easily create and nurture a website that keeps on giving.

Here’s a glimpse of just how to do it.

What are your website goals?

Be clear and be realistic. What do you want users to do when they reach your website?
Have you created a clear & compelling path to assist this goal?
STEP 1

Who is your target audience?

If you do not have a clear understanding of your target audience and what their pain points are then stop right there and go and find out. Stop assuming.
STEP 2

Will they get you?

What is your value proposition? Just saying 20 years of experience is just blah blah. It is not a value proposition.
STEP 3

How will they know if you're a good match?

Why should they engage with you? Have you been explicit enough? Or are you being frustratingly general?
STEP 4

Are you mobile friendly?

Any new website must be mobile friendly. Period.
STEP 5

Are you fast?

4 seconds and they're gone. You need fast web download. And you also need fast communication. Don't let users wonder what it is that you do. Show them.
STEP 6

Do they know what to do next?

Don't leave your users wondering where to go next, show them.
STEP 7

How effective is your layout?

Poor website layouts will lead to poor website results. Please do not try to be clever, different or quirky. Stick to standard UX conventions. No one has time to learn how to use your website.
STEP 8

How is your menu?

What's on offer? And is the weighting correct? Remember if it can't be seen, or easily found, it will be overlooked.
STEP 9

How will you market your website?

It is critical to consider how you will market your website at every stage of the website creation. The website must be SEO friendly, easy to update yourself by way of a user friendly content management system [CMS]. Walk away from website systems where only the original web designer or web design company can make changes. This will hold up all marketing efforts - always.
STEP 10

Measure & monitor what matters

You will want to measure the results of all of your marketing. Aim to measure the before & after data from the previous website. Keep the old Google Analytics or transfer the code to your new website and marvel at the uplift in visitors, engagement & conversions!
STEP 11

Get planning

Now you've had chance to eliminate some of the pitfalls of planning a new website, you can start to plan with confidence.
STEP 12
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marketing consultant

Clare Mckee MA has helped over 500 small businesses get bigger online. Previously working with Tesco, Direct Line & The National Lottery and now helping SME's compete with the giants.

UX professional, MA Digital Marketing. 

Results Obsessed


Clare Mckee MA - Marketing Consultant

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St Pauls Marketing Consultancy