conversion rate optimisation

Conversion Rate Optimisation If there was a weapon of mass destruction for marketing, they’d call it conversion rate optimisation. It’s a long word, often shortened to CRO. It’s a methodology typically carried out by a trained user experience professional [which I am] to ensure that the user journey is optimised for best user experience and …

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More Engagement Please Take a look at your Google Analytics and you’ll see the average number of pages visitors view. Of course this will vary dependent on the purpose of their visit. In most cases the more page views the higher the chance of engagement and ultimately conversion. After all no one hangs around a …

2 x more in 2 weeks – we did that Read More »